Wednesday, May 7, 2014

Free Advertising?! We're Not Kidding

Joke or Parable?

There's an old parable in sales: Man to woman in a bar, "Would you go home with me for a million dollars?" She replies, "You bet I would!"

He follows with, "Would you go home with me for a dollar?"

"No way! What kind of woman do you think I am?!" she yells, offended.

"We've already established what kind of woman you are, Miss, now it's just negotiation."

Haha! But, um, so what?

Advertising is necessary to grow a business, and when business is slow advertising budgets are often the first to be cut. This is a mistake, according to financial/business guru Robert Kiosaki.

In lean economic times, becoming part of a business' advertising budget isn't easy.

Q: "Would you advertise to this many readers for this low price?"
A: "I would, but I've already spent my advertising budget for the [Month/Quarter/Year]"

Advertising dollars should be an investment. Advertising should make you more money than it costs, or its not a wise investment. Right?

So what if it were free? Well, that's a no-brainer.

Co-Op Advertising Dollars

Big O Coffee News can potentially put you in all six of our Omaha editions for free, using the principle of co-op advertising dollars. That is, using money from a company who you carry and promote to co-promote your own business.

Give us a call and see if you can hit nearly 100,000 verified eyeballs every month for zero dollars!

(402) 690-3395

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