Coffee News Destination: Keystone Kafe

Ubiquity

It is our goal at Big O Coffee News headquarters to make our publication available in as many places as possible. We want to be where readers have some idle time in a waiting room, a relaxing 20 minutes at a coffee shop, or at your favorite eatery.

To that end, we are tireless in pursuing new and fun locations to place ourselves. Nothing makes us (me) happier than getting a phone call from a restaurant requesting Coffee News copies for themselves.

The Keystone Kafe

A former staffer at a local breakfast/brunch location has decided to open her own space. The Keystone Kafe is a breakfast destination where you can breakfast including made-to-order omelets!

Go out there and give it a try! Here are the essential details to get there and enjoy.

Keystone Kafe

  7805C Military Ave

Omaha, NE 68134

Breakfast from 6:00 am - 2:00 pm 

Soup on Wednesday

(402) 571-4739

Free Advertising?! We're Not Kidding

Joke or Parable?

There's an old parable in sales: Man to woman in a bar, "Would you go home with me for a million dollars?" She replies, "You bet I would!"

He follows with, "Would you go home with me for a dollar?"

"No way! What kind of woman do you think I am?!" she yells, offended.

"We've already established what kind of woman you are, Miss, now it's just negotiation."

Haha! But, um, so what?

Advertising is necessary to grow a business, and when business is slow advertising budgets are often the first to be cut. This is a mistake, according to financial/business guru Robert Kiosaki.

In lean economic times, becoming part of a business' advertising budget isn't easy.

Q: "Would you advertise to this many readers for this low price?"
A: "I would, but I've already spent my advertising budget for the [Month/Quarter/Year]"

Advertising dollars should be an investment. Advertising should make you more money than it costs, or its not a wise investment. Right?

So what if it were free? Well, that's a no-brainer.

Co-Op Advertising Dollars

Big O Coffee News can potentially put you in all six of our Omaha editions for free, using the principle of co-op advertising dollars. That is, using money from a company who you carry and promote to co-promote your own business.

Give us a call and see if you can hit nearly 100,000 verified eyeballs every month for zero dollars!

(402) 690-3395

Community Event: Heart Walk

Spring is Here...

and community gatherings for a good cause take to the outdoors. What better way to support a cause than to get together and enjoy the (sometimes) beautiful weather in the Metro.

The American Heart Association is having its annual Heart Walk on Saturday, May 10th at Miller's Landing. From the event's website:

We are coming down to the final stretch to the 2014 Omaha-Council Bluffs Heart Walk. We have a goal to raise $600,000 and we need your help! April 28th is National Superhero Day and we are challenging our Company Leaders, Team Captains and Walkers to "BE HEROIC". During the week of the 28th we will be running a contest each day to help raise money for our life-saving mission. We know with everyone's help, we can reach our goal of $600,000!!

Today is Friday, May 2nd. The contest today is for the walkers (that's a lower-case 'w', no need to stock up on provisions for the Zombie Apocalypse). Every registered walker who has raised at least $25 up to this point will be entered into a drawing to win a $1k donation toward their personal fundraising.

Get out there and walk for the life saving work of the American Heart Association!

When: Saturday, May 10th 2014. Starts at 7:00 am

Where: Miller's Landing (151 Freedom Park Rd, Omaha, NE 68102)

Why: Because you're a good person.

Free Pie

The other day I was making deliveries and I had a question for the general manager. The question was a mundane one regarding stand placement or other such stuff. It was 11:30 and the store was absolutely slammed with customers.

Am I interrupting the lunch rush? No, he said. We give away free pie slices on Wednesdays with lunch orders (I think an entree has to be purchased or something, but: Free Pie?! Awesome.)

On Wednesdays this local eatery is full of paying patrons who want their slice of pie. I didn't want to take up anymore of his time, so I promised to call him the next day when things slowed down.

Just Good Marketing

Most businesses see a slow down in the middle of the work-week. Tuesdays and Wednesdays seem to be the quietest for businesses who serve the general public.

This is why you see cheap movies on Tuesdays, "Ladies Night" on Wednesday, "Hump Day" specials, and a plethora of other ways businesses entice customers to patronize on these days. Its easy to fill an eatery after church on Sunday, but filling seats 7 days a week is a tougher challenge.

Go For It

You're a smart, observant, and astute reader. Obviously. Its only logical since you read coffee news and follow our blog. Therefore, you've noticed I haven't mentioned which restaurant this is. However, many if not all of you have already identified the place I'm talking about. Its a Midwest institution.

If you don't know, feel free to shoot me an e-mail at bigocoffeenews@live.com for more info. While you're at it, let us know where you normally pick up your copy of Coffee News and your favorite section!

New Eats

One of the best parts of this job is smelling the smells of all the great coffee shops and eateries in town. There is, of course, no shortage of great places to grab a bite to eat in Omaha. Newest among these is the Pig and Finch.

The hook for this eatery is labeled as "farm-to-table" using the shortest (middle-man) distance from food on the farm, to cooked on a plate at your table. Owned by 801 Restaurant Group with one other location in the Midwest (Kansas, I blieve), this restaurant replaces a closed Ruby Tuesday with something unique.

The first review on Yelp has this to say:

Pig & Finch is definitely a special addition to the Omaha dining scene. Love the farm to table aspect. Wait staff was very knowledgeable of the menu, and the decor is comfortable and inviting. I was very impressed when I walked in. All this said...the FOOD was outstanding! Every dish was unique and fresh. Around our table we ordered the espresso rubbed pork shoulder, the lamb burger, a tomato flatbread, and the short rib ragout grilled cheese for our main dishes. They were all wonderful! The pork shoulder, especially, was perfectly cooked with so much flavor. I would have to say that my personal favorite was the strawberry rhubarb crisp we shared for dessert. Best I've ever had for sure! I will definitely be dining here again.

Check out this new place and tell us what you think. And, while there, mention that they should have Coffee News available for their customers!

Hand-Brewing Coffee

A pair of local articles today from the Omaha World Herald focuses on the artisan idea of hand-brewing coffee. This technique could start with as simple as a French press and go to to more advanced hardware like a burr grinder, scale, and Chemex, whatever that is (hint, its a really fancy carafe).

The first article I came across this morning details the rise in this form of coffee making. Granted, its for the coffee drinker that wants more than their morning jolt of caffeine. The second shows how its done. Micah Yost is the focal point of the first article, as is how he makes his Morning Joe:

"[Yost] measure the coffee beans, grind them, fit the Clever with a standard paper coffee filter, then pour water over the grounds and let them steep for a few minutes, depending on how strong they want the brew. Then the brewer sets the Clever on top of their coffee cup and a lever snaps open a hole in the bottom, allowing the finished coffee to drain into the mug. Yost makes his coffee in about five minutes. He said he likes the Clever because, unlike some of the other brewing methods, it brews just enough coffee for one person."

This is serious coffee drinking. The article goes on to speak about the different methods and hardware that can be used to hand-brew coffee, and the merits of each. If you want try these types of labor intensive beverages, you can head to one of the two Aroma's Coffehouses in town and try them for yourself.

They'll do all the brewing, and customers can enjoy the fruits of their labor while decided what kind of set up they may want at home.


Aromas is at 1031 Jones St in the old market, or at 402 Arts Collective at 60th and Maple in Benson.

Do you know?

Every week, Coffee News brings its readers fun facts, interesting stories, and other entertaining news from around the nation and globe. The trivia portion, a reader favorite, has these questions this week:

1. Is the chemical symbol for gold Au, Ag, or Cu?
2. Who owned a California auto license plat that read: A1A-NA2?
3. In the science of gemology, an emerald cut is oblong, round or square shaped?
4. How many sheets of paper are in a ream?
5. In her comedy routines, what did Phyllis Diller call her husband?

Interested to know if you were right? Pick up a copy of Coffee News at one of our many Omaha businesses that carry it!