Maximizing your Effect

Making the Most of Your Omaha Coffee News Ad

Your Omaha Coffee News ad is a great opportunity. Here are some thoughts on making the most of it.

People are going to spend more time with your ad than they would with something pushed at them. They already have made the decision to pick up Omaha Coffee News. 

Most if not all of them are avid readers of all of the content -- the Good News, the Quotes, the Trivia AND the advertising.

So you know you already have their attention. Now do more than listing a name, a logo and a website.

• List the BENEFITS customers enjoy because they pick you and not your competitor. For example: They will get the best price. You treat them like royalty. There is something they want that they get for free or at a discount because they patronize you. Get the picture?
  

• Include a specific call to action (Call today! Email now! Come on down!).

• Fall out of love with your logo. Chances are, the only thing you really know about your logo is that YOU like it. We're not saying don't use it in your ad. We're saying ask yourself if it delivers a tangible incentive for a prospective customer to respond to your ad. If you don't know for sure, think about listing another BENEFIT instead of using the space for your logo.
  

• Do make good use of graphic elements. A healthy balance of words, images and blank space will do wonders for your visibility. Take into account the way the Coffee News ad borders draw readers' eyes. Our design experts will work with you on these aspects of your ad to make it as effective as it can be in the context of what surrounds it on the front page.

• Remember that no matter where you are in Omaha Coffee News, you are on the front page: The front cover or the back cover. This is the kind of premium placement for which other advertising media charge thousands and thousands of dollars. Your Omaha Coffee News spot is premium space -- treat it that way by thinking through how you use it. 

By carefully thinking through exactly how you can use six square inches of advertising space to your best advantage, you will be doing a key bit of marketing diligence AND you'll be quite pleased with your results.